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Merkle’s Digital Bowl Report Gave TurboTax Super bowl Commercial First Place

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The marketing agency Merkle (www.merkleinc.com), that specialize in technology-enabled, data-driven performance, annually release their Digital Bowl Report. This is a report evaluating the digital marketing efforts of Super Bowl advertisers. In the year 2016, the TurboTax Super bowl Commercial took first place, while Avocados from Mexico took second. Factors taken into consideration include SEO, paid searches, email marketing, digital media, and social media.

The Digital Bowl report does quantitative comparisons on how companies use these factors to support their Super Bowl investments. TurboTax came second for social media, SEO and digital media this year, granting them first place. Their … Read more at 2011 Taxes.

What to Expect after Receiving an IRS Certified Letter

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Receiving an IRS certified letter can be a huge shock. You walk out to your mailbox one day, flip through junk mail and bank statements, and then you see it. A large, scary-looking letter from the Internal Revenue Service. Of most concern is an IRS audit letter, but a certified letter may be a CP2000, an automated adjustment notice that tells you to pay taxes on income that may have been omitted due to error. In either case, you don’t have to simply sit back and accept their demands.

Along with your IRS certified letter, you probably received a … Read more at 2011 Taxes.