Merkle’s Digital Bowl Report Gave TurboTax Superbowl Ad First Place

The marketing agency Merkle (www.merkleinc.com), that specialize in technology-enabled, data-driven performance, annually release their Digital Bowl Report. This is a report evaluating the digital marketing efforts of Super Bowl advertisers. In the year 2016, the TurboTax Superbowl Ad took first place, while Avocados from Mexico took second. Factors taken into consideration include SEO, paid searches, email marketing, digital media, and social media.

TurboTax

The Digital Bowl report does quantitative comparisons on how companies use these factors to support their Super Bowl investments. TurboTax came second for social media, SEO and digital media this year, granting them first place. Their high SEO score was from their mobile optimized homepage, which placed them high in the rankings for “Super Bowl” and “Big Game” searches, and microdata that caused 4.7 star rating for TurboTax‘s Federal Free Edition to appear in product search results. For social media, TurboTax’s concise and clear message scored high. TurboTax’s high rating for their digital media campaign included Super Bowl-related searches yielding companion banners, multiple versions of advertisement videos running preroll on YouTube ads, and tracking pixels that build retargeting lists.

The content analyzed included social media, SEO, digital media advertising, paid search marketing, and email marketing. The brands were judged on their rate of conversation, their engagement of users, and the content created through social media outlets. The more agile and creative brands were with their responses to users, and their real-time marketing campaigns, the higher brands scored. Mobile optimization, landing page optimization, and how easily landing pages were discovered constituted the SEO grading. Digital Media was ranked based on real-time advertisement purchases during the game, and brands use of teaser videos. The paid search score was calculated by looking at relevant keyword targeting, email outreach, ad copy, and relevant landing page experiences. The last score was totaled by looking at how effectively the different brands used direct lines to email marketing’s preexisting customers.

TurboTax Superbowl Ad photo
Photo by Wonderlane

The winner of the Digital Bowl was the company that best utilized digital media to amplify their Super Bowl investment. The television air time is a huge advantage as an awareness opportunity, and a prestigious marketing chance. This year saw a huge change in the social media grading category as advertisers with clearest messages, and inclusive campaigns, won the social media category.

What Not To Do On Your Taxes According to Experts

Being careful is import when completing your taxes and this year should make you a little bit nervous if you are preparing your taxes yourself. Even professionals are making a lot of mistakes according to the Government Accountability Office.

In a study done in 2014, 10% of preparers did not calculate a normal tax return correctly. The final error rates for tax preparation according to the study was 50% for self-prepared returns and 60% for professionally prepared returns. Of course, the professionals more than likely handle the tough returns. Still, those are alarming numbers.

Some errors are obvious mistakes while others are harder to deduct, keep these difficult areas in mind this tax season: foreign investments, charitable giving, real estate taxes, gambling winnings, and state refunds.

If you have foreign investment accounts or savings accounts, make sure to report them to the IRS. If the IRS is able to discover the account later, you can face a penalty up to $10,000.gaooffice

When making contributions to charity, keep a record so you can prove that you gave to a qualified charity. And when purchasing an item for a charity event, you can only deduct the portion above the value you are receiving.

Real Estate taxes can be a trick if you just purchased the home as some are paid on the closing statement. And an office in the home is a great deduction, but make sure not to claim more space than the office occupies.

If you have gambling winnings during the year, offset those winnings with loses you experienced and documented. You can’t take a lose of gambling, but limiting the amount of your winnings that is taxable is really nice.

Finally state refunds. State refunds on tax return filings are taxable the next year as income on the federal return. Yet federal tax refunds are not taxable, you get to keep the full amount of those funds.

 

 

File Early With Free TurboTax Online

It definitely pays to file your taxes early, and according to the IRS about 14 million tax returns had been filed by the end of January, with just over 90 percent of thee filed electronically. These six reasons may help to convince you it’s a good idea to file early using free TurboTax online:

The average refund last year was about $2,800 and almost 75 percent of tax filers received a refund and of course a tax refund can be used for whatever you need it for.

Filing taxes with TurboTax early means that the IRS can send your information to FAFSA in plenty of time and this means that you can potentially receive financial aid for college, depending on your income.

Free TurboTax photo
Photo by mighty.travels

Free TurboTax online is accurate and quick to use, and of course it is guaranteed to give you the most refund and to save you money. Standing in line at your local tax preparation office is a thing of the past with TurboTax and the system’s simple to answer questions will allow the program to search through over 350 credits and tax deductions.

If you file electronically with direct deposit, the IRS expects to issue 90 percent of tax refunds within 21 days, meaning that you can get that much needed tax refund as quickly as possible. You can save up to a couple of months of interest just by paying off debts such as credit cards sooner rather than later.

Many tax procrastinators make simple mistakes on their ta return such as putting down the wrong social security number or not signing their tax return. It is also very easy to rush through your ta return if you are trying to do it at the last possible minute, and filing your tax return ahead of time can avoid these errors and make sure that you take the time to do everything thoroughly and accurately.

TurboTax really can save you time and money and get you the biggest possible tax return as quickly as possible. Using free TurboTax online allows you to have more of your money to spend and to file your return completely and accurately.

Taxes 2014: What You Should Know To File

The tax filing season starts at the end of Jan. The IRS said that people can start filing their taxes 2014 returns on January 20.

Despite a last minute tax law that was passed by Congress, the tax-filing season will still start on schedule, according to the IRS.

Congress passed a bill that extended more than 50 tax breaks, which were due to expire next year. Under the new law, the breaks will not expire anytime soon, which allows taxpayers to claim them when they go and file their taxes. The law was signed by the president on December 19.

Taxes 2014 photo
Photo by mleinet

In the past, when tax laws were passed at the last minute, the filing season was delayed. However, that is not the case this time around, according to the IRS Commissioner.

The Commissioner said that the agency has reviewed all of the changes and they feel as if there is nothing that can prevent them from updating their systems and testing it out.

Many returns are filed during the first few weeks of the season, and this is mainly due to the fact that taxpayers want their refunds as soon as possible.

The IRS said that most refunds were issued within 21 days, if those returns were electronically filed. In the past, the agency said that filing taxes this way is the quickest way to receive a refund.

Refunds average around $2,800, and taxpayers should use TurboTax to file their tax returns, as they are a reputable service that has helped many taxpayers.

Tax Filing Tips For Taxes From TurboTax.com

As the deadline for filing 2013 taxes approaches, beginners are faced with a much bigger challenge. Many of them do not know that there are fines and penalties for missing the deadline. That is because they have never filed tax returns in the past. Mistakes are more likely going to be made, but proper preparation can help to minimize errors. For instance, putting all your financial records for the previous tax year in one place may help.

When filing for the first time, it is important that you consider getting help from a tax preparer. Alternatively, you can use a tax filing service like TurboTax.com to do your own taxes without help. The service can help you with both state and federal tax filing. TurboTax.com can make the process of filing 2013 taxes a pleasant experience for you. By simply answering a series of simple questions about your finances, TurboTax.com will enable you to claim all the tax deductions, credits and benefits for which you qualify, thereby helping you to increase your tax refund or reduce the amount of tax you are supposed to pay. While experience can teach you everything you need to know about taxes, TurboTax.com can be very helpful to first time tax filers.

Kara DeFrias
Kara DeFrias (Photo credit: TEDxCoMo (Columbia, MO))

During childhood, the word taxes may have meant very little to you. However, taxes may be the most important word in your adult life. To learn more about tax credits, deductions, filing deadlines and other important tax-related information, you may want to visit www.TurboTax.com. The site has everything you need to file your taxes correctly.

Tips on Doing Your Own Taxes

If you would like to do your own taxes, you will be happy to know that the process is actually simpler than most people think. Paying tax accountants to prepare your taxes may not be the best option especially if your finances aren’t complicated. To do your own taxes, you will need three things; accurate records of your annual income, some basic knowledge of the country’s tax code, and adequate time to work on your returns. The following is a step-to-step guide on doing your own taxes. If you have any outstanding questions, make sure to post your question here.

Income Tax Forms
Income Tax Forms (Photo credit: Manchester Library)

Tax Filing Tips
1
Keep all your receipts for the year in an organized manner. Ideally, you should have a binder or a dedicated filing system for keeping all your tax-related documents. When it comes to doing your taxes, having everything neatly organized can be very helpful.

2
Go over your expenses and decide whether to itemize or claim the standard deduction. You can do the calculations on your own and use the higher amount. You may want to consider taking the standard deduction if you do not have high medical costs, or if you don’t pay real estate taxes or a high mortgage interest rate.

3
There are many tax forms, but the 1040 is the most popular. You will need to attach the W-2 form from your employer to show your annual income. If you have done some freelance work outside your regular working hours, you can declare it under business income if it exceeds $400.

4
For accuracy and simplicity, consider filing online or using a tax software. For instance, you can use free software like TurboTax and TaxAct online. The USAA, as well as many other banks, offers eFile services free of charge. Therefore, you may want to check with your bank first to see if this service is offered.

5
When filing your taxes, all you need to do is enter your personal details, annual income, tax credits and deductions into the appropriate tax forms or software. You can choose to send the W-2 form together with other forms, or enter the information in the corresponding boxes when eFiling. Tax forms usually have instructions to guide users on how to add and subtract different entries as required. Be sure to use a calculator for accuracy.

6
After submitting your tax returns electronically or through mail, you will need to enter the details of your bank account for withdrawal or direct deposit. While you can simply write a check to the IRS, this is not a popular option. After filing, you will receive an email from the IRS confirming receipt of returns.

Warnings and Tips

If your finances are complicated, be sure to consult with tax accountants.

Be sure to watch out for red flags because they can make your tax returns more likely to be selected for auditing.