The marketing agency Merkle (www.merkleinc.com), that specialize in technology-enabled, data-driven performance, annually release their Digital Bowl Report. This is a report evaluating the digital marketing efforts of Super Bowl advertisers. In the year 2016, the TurboTax Superbowl Ad took first place, while Avocados from Mexico took second. Factors taken into consideration include SEO, paid searches, email marketing, digital media, and social media.
The Digital Bowl report does quantitative comparisons on how companies use these factors to support their Super Bowl investments. TurboTax came second for social media, SEO and digital media this year, granting them first place. Their high … Read more at 2011 Taxes.