TurboTax Continues To Grow In Popularity

TurboTax Continues To Grow In Popularity

Millions of people utilize TurboTax in order to file their income taxes annually. In fact, Intuit recently reported that sales for its products have increased since last year. Motley Fool pegs that increase around 30%, which is an incredible figure. Without a doubt, more and more taxpayers will continue to use this software in the coming years. This includes free TurboTax 2013 and its paid variants that are available today.

TurboTax: Why ask if you already know?
TurboTax: Why ask if you already know? (Photo credit: stevegarfield)

Currently, TurboTax is so popular because it offers incredible features at an affordable price. Individuals unfamiliar with the tax system can follow the software’s step-by-step guide. More confident tax filers can go through each section at their leisure. Plus, Intuit offers free tax advice from knowledgeable professionals with each product. Tax audit assistance is available at a low fee, too. Undoubtedly, very few tax products offer such useful and affordable features.

Free TurboTax 2013 stands as Intuit’s most popular tax preparation software. With this particular product, taxpayers can file simple income returns without paying a penny. The free version of TurboTax comes with the same great features as other variations. Luckily, most taxpayers can utilize this option without needing to pay for another. Most people file simple returns each year, and they are the most common type by far.

For more complicated returns, various versions of TurboTax are available. This includes Deluxe, Small Business, and a handful of other products. Each one suits the needs of a different type of taxpayer. These products range in price from $19.99 to $89.99 under normal circumstances. With that in mind, thousands of people purchase these software. They come with a few added benefits in comparison to free TurboTax 2013.

In the end, TurboTax will likely see its sales increase year-over-year in 2014, too. Intuit provides a very necessary product that outshines most of the competition. For that reason, the company sells millions of units each year. This holds true even with the existence of the free version, which doesn’t suit everyone’s needs. TurboTax won’t slow down any time soon because most Americans file their taxes through preparation software rather than doing them themselves.

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